VISITOR EXPERIENCES
Turn Your Venue Into an Adventure
Interactive adventures and digital guides for places worth exploring.
RÆDEL helps museums, heritage sites, visitor attractions and leisure venues transform the visitor’s own phone into an interactive way to explore.
No app download. No specialist device. Just scan and explore.
A NEW WAY TO EXPLORE
More than another audio guide.
RÆDEL combines storytelling, interactive challenges and digital interpretation to create experiences that feel part of the venue, rather than something layered on top of it.
Visitors can follow characters through a story, solve puzzles, discover exhibits through their camera, explore digital maps and unlock content as they move through the venue.
And because RÆDEL runs in the visitor’s web browser, getting started can be as simple as scanning a QR code — no app download required.
INTERACTIVE ADVENTURES
Give visitors a reason to explore every corner.
Build adventures around your venue using stories, characters, puzzles and real-world locations.
Story-led trails
Create engaging stories and characters that encourage visitors to explore more of your venue.
Interactive puzzles
Add challenges, clues and puzzles that reward observation and bring the surroundings into the experience.
Camera & motion
Use the visitor’s own phone camera and motion features to unlock interactive content and new ways to explore.
Solo or team play
Let visitors play individually or together, with support for families, groups, team challenges and timed finales.
RÆDEL VENUE GUIDE
Put the collection in context.
RÆDEL can also provide a mobile-first digital guide for museums, galleries and visitor attractions.
Visitors can explore rooms, floors, exhibits and objects from their own device, with content designed specifically for the venue.
Digital floor plans
Multiple languages
Exhibit and object pages
Accessible interpretation
Images, video and audio
Live Lens experiences
NO APP REQUIRED
Start exploring in seconds.
1
Scan
A QR code opens the experience in the visitor’s browser.
2
Explore
Visitors follow the trail, use the guide, solve challenges or discover exhibits.
3
Interact
Stories, puzzles, maps, audio, video and camera features bring your venue to life.
DESIGNED FOR PLACES WORTH EXPLORING
RÆDEL can be used across:
Interactive digital experiences built around your venue
RÆDEL is designed for museums, heritage sites, visitor attractions, galleries, wildlife parks and outdoor venues that want to give visitors more ways to explore. Experiences run in the visitor’s own mobile browser, so there is no app to install and no specialist handset to collect, charge or manage.
Venues can create self-guided trails, interactive adventures, puzzles, storytelling, digital interpretation, multimedia content and location-based experiences. RÆDEL can also support features such as object recognition, digital floor plans, audio and video interpretation, QR entry points and accessible content, allowing each experience to be shaped around the venue rather than forcing every site into the same format.
For museums and heritage sites, this can mean bringing collections, historic spaces and characters to life without filling galleries with additional signage. For zoos, parks and larger attractions, RÆDEL can encourage visitors to explore more of the site through challenges, trails and discovery. Experiences can be adapted for families, schools, general visitors, temporary exhibitions, seasonal events or special programmes.
Because RÆDEL is browser based, content can be updated centrally without asking visitors to download a new app or install an update. Venues can change stories, routes, interpretation and activities as exhibitions or events evolve.
The result is a flexible digital visitor experience that complements the physical venue rather than distracting from it, giving visitors useful interpretation, richer storytelling and new reasons to keep exploring.
Frequently asked questions
A few of the most common questions about creating digital guides, interactive trails and visitor experiences with RÆDEL.
What is RÆDEL?
RÆDEL is a browser-based platform for creating interactive visitor experiences for museums, heritage sites, visitor attractions, galleries, wildlife parks and outdoor venues. It can be used to create digital guides, self-guided trails, interactive adventures, puzzles, storytelling and digital interpretation around a physical venue.
Why choose RÆDEL for digital visitor experiences?
RÆDEL is built specifically for physical visitor venues rather than being a generic app or website builder. It brings digital guides, interactive trails, storytelling, puzzles, multimedia, maps and camera-based features together in one platform. Experiences can be tailored to the venue's branding, audience and physical layout, helping the digital experience feel like part of the visit rather than an add-on.
Do visitors need to download an app?
No. RÆDEL experiences run in the visitor's mobile web browser, so there is no app to download or install. Visitors can open an experience from a QR code or web link and begin exploring using their own phone.
Can RÆDEL be used as a digital museum guide?
Yes. Museums can use RÆDEL to provide digital interpretation alongside collections and exhibitions, including text, images, audio, video, interactive content and visitor trails. Experiences can be designed around individual objects, galleries, exhibitions or an entire museum.
What types of venues can use RÆDEL?
RÆDEL is designed for physical visitor destinations including museums, heritage attractions, historic houses, castles, galleries, zoos, wildlife parks, gardens, parks and other visitor attractions. Experiences can be adapted to suit both indoor and outdoor locations.
Can we create our own trails, stories and activities?
Yes. RÆDEL is designed so experiences can be built around the venue rather than relying on one fixed format. Content can include routes, stories, puzzles, interpretation and activities, with the design and presentation tailored to suit the venue and its audience.
Can RÆDEL include audio, video and interactive exhibits?
Yes. RÆDEL experiences can combine written interpretation with images, audio, video and interactive elements. Depending on the experience, features can also include QR entry points, digital maps and floor plans, interactive puzzles and camera-based exhibit recognition.
Can RÆDEL be used for temporary exhibitions and events?
Yes. RÆDEL experiences can be created for permanent visitor trails as well as temporary exhibitions, school activities, family events and seasonal programmes. Because content is managed centrally, experiences can be updated as exhibitions, routes, stories and events change.
Can RÆDEL match our venue's branding?
Yes. RÆDEL experiences can be configured to reflect the venue's own identity, including its logo, colours, imagery and presentation style, while retaining a mobile interface designed to work consistently and clearly for visitors.
Why is it called RÆDEL?
RÆDEL is inspired by the Old English word rædels, meaning a riddle or something to be interpreted and worked out. It is related to rædan, an ancestor of the modern word “read”, with meanings connected to interpreting, explaining and understanding. That made it a natural name for a platform built around clues, stories, discovery and interpreting the places and objects around us.
Your venue already has stories.
Let’s give visitors a new way to discover them.
Whether you’re considering a family trail, interactive museum guide, digital interpretation project or something entirely new, we can help turn the idea into an experience built around your venue.